Walmart and Amazon Both Want Your Business, But Only 1 Offers You Cheaper Prices

If you’re like most bargain shoppers, you look for deals whenever you can. Two stores that are probably at the top of your list are Walmart and Amazon. But which store offers the most competitive prices?
LendEDU did some research to find out. They analyzed the prices of products across several categories (home goods, kitchen/home appliances, technology and entertainment, food and beverages, and miscellaneous items) at both Amazon and Walmart to find out which store offers the best deal.
Both Walmart and Amazon want your business, but only one retailer offers cheaper prices. Here’s what the experts at LendEDU found after analyzing these products.

The battle for customers

Amazon Buys Whole Foods For Over 13 Billion
It’s on between Amazon and Walmart. | David Ryder/Getty Images

Amazon and Walmart are doing everything they can to catch loyal customers and keep them. They’ve attempted to do this by offering plenty of incentives that are hard to resist. Amazon, for example, has lured customers through its Amazon Prime program. Amazon Prime, which costs $12.99 per month or $99 a year, provides access to free one-day, two-day, and same-day delivery.
Next: Walmart is working hard to keep customers.

How Walmart is wooing customers

Customers leave a Walmart store
Walmart is expanding into online shopping. | Justin Sullivan/Getty Images

Competition is fierce among retailers who are looking to hold on to customers who can be very fickle. In an effort to stay competitive, Walmart is presenting customers with incentives similar to Amazon. Walmart recently started offering free two-day shipping without a membership fee. However, the store does require a minimum purchase of $35.
Next: Amazon is dominating the retail world.

Amazon takeover

Amazon just keeps expanding. | Jeff Sandquist

Walmart and many other retailers have no choice but to create new ways to keep shoppers coming back. Over the last couple of years, Amazon has entered several new product categories, most likely so it can win customers away from its competitors.
Amazon’s in-house products include furniture, shoes, baby items, and clothing. Items in these categories are sold under labels such as Stone & Beam, The Fix, Mama Bear, and Scout + Ro.
Next: Here’s what the survey found.

The survey results

walmart employee
Walmart is a little cheaper than Amazon. | Chris Hondros/Getty Images

LendEDU found that the total balance of the items in the study would be 10.37% more expensive if they were purchased from Amazon instead of Walmart. In addition, Amazon turned out to be more expensive in four of the five categories analyzed. The widest prices differences appeared in the home goods category.
Next: Walmart isn’t the only store that has lower prices than Amazon.

Amazon is more expensive than another popular store

Target announced holiday season plans
Target has an edge over Amazon too. | Tim Boyle/Getty Images

Another survey found that Amazon is also more expensive than another store that’s popular among frugal shoppers. Boomerang Commerce, which analyzes and produces software to help merchants optimize pricing, discovered that Amazon’s prices also tend to be higher than Target when it comes to several grocery items.
Next: A bad place to buy groceries?

Here’s why you might not want to get groceries from Amazon

Amazon Fresh insulated grocery delivery bags totes on front home house porch closeup with man carrying
Groceries are pricier through Amazon. | krblokhin/iStock/Getty Images

The Boomerang Commerce study discovered that grocery prices were a lot higher at Amazon than both Walmart and Target. Survey results showed that for 100 of the most popular beverages at Target, similar Amazon products were 97% more expensive. When it came to Target’s breakfast items, Amazon’s products were 93% more expensive.
Next: What about Walmart?

How did Walmart fare?

Are Walmart’s grocery prices cheaper? | Tim Boyle/Getty Images

The Boomerang Commerce study yielded similar results for Walmart. When it comes to Walmart’s most popular beverages, similar Amazon products are 105% more expensive. As far as Walmart’s top 100 breakfast items, Amazon’s products are 73% more expensive. LendEDU’s results, however, were conflicting. They claim Amazon’s prices in this category are cheaper.
Next: The problem with Whole Foods.

The Whole Foods dilemma

whole foods
Prices at Whole Foods are on the rise. | Spencer Platt/Getty Images

The fact that Amazon tends to have higher prices when it comes to food and beverages isn’t too surprising considering that the prices at Whole Foods have been steadily increasing. The Washington Post reported on a research study that found some Whole Foods items were 1.2% higher than before Amazon struck a $13.7 billion deal to purchase the company.
 Next: What’s causing Amazon’s high prices?

Why doesn’t Amazon have the lowest prices?

Amazon boxes
Amazon’s third-party sellers can keep prices high. | Sean Gallup/Getty Images

There might be a good reason why Amazon’s prices tend to be higher than other major retailers. It’s likely because much of the time, the higher prices originate with Amazon’s third-party sellers.
There’s a whole business out there where people purchase merchandise from another store and then re-sell it on Amazon for a higher price. NPR reported on these so-called internet middlemen and how they make their money.
Next: Examining the categories.

A closer look at the categories

amazon logo
Amazon’s varied business interests set it apart from the competition. | Leon Neal/AFP/Getty Images

LendEDU reviewed the prices of products across five categories. The categories are home goods, kitchen and home appliances, technology and entertainment, food and beverages, and miscellaneous items. How exactly did Amazon fare? Here are the biggest price differences in each category.
Next: Here’s how prices compared in the home goods category.

Home Goods

beer pong game
You’ll want to get your beer pong supplies at Walmart. | MikeyGen73/iStock/Getty Images
  • Product: Red Solo cups (50 pack)

If you’re having a big house party, one item you’ll likely have on your shopping list is a 50-pack of red Solo cups. A 50-pack of red Solo cups cost $9 at Amazon and $3.88 at Walmart. This is a 131.96% price difference. If Target is your store of choice, as of this writing you would pay $8.89 for a 50-pack of red Solo cups.
Next: Here’s how prices compared in the kitchen and appliances category.


Dyson v6 Cordless Vacuum | Amazon
  • Product: Dyson v6 Cordless Vacuum

A vacuum cleaner is one of the more expensive items you’ll purchase for your home. So, it’s in your best interest to shop for the best price in this category. The Dyson v6 Cordless Vacuum costs $355 at Amazon and $175 at Walmart. This is a 102.86% price difference. As of this writing, the vacuum costs $249.99 at Target.
Next: Here’s how prices compared in the miscellaneous category.

 Miscellaneous Items

Stanley Tools 6-Piece Vinyl-Grip Screwdriver Set | Amazon
  • Product: Stanley Tools 6-Piece Vinyl-Grip Screwdriver Set

If you often perform projects around the house, you’ll probably need a screwdriver set. The Stanley Tools 6-Piece Vinyl-Grip Screwdriver Set costs $29.99 at Amazon and $15.11 at Walmart. This is a 98.48% price difference.  As of this writing, you can get this screwdriver set from Target for the low price of $4.99.
Next: Here’s how prices compared in the technology and entertainment category.

Technology and Entertainment

Beats by Dr. Dre Solo2 Black Luxe Edition Headphones | Amazon
  • Product: Beats by Dr. Dre Solo2 Black Luxe Edition Headphones

Your listening experience isn’t complete without headsets from Beats by Dre. The Beats by Dr. Dre Solo2 Black Luxe Edition Headphones cost $129.99 at Amazon and $89.10 at Walmart. This is a 45.89% price difference. After we searched other websites, we found Walmart is by far your best choice if you’re looking for the lowest price on this item.
Next: Here’s how prices compared in the food and beverage category.

Food and Beverage

Campbell’s Chunky Baked Potato Soup | Amazon
  • Product: Campbell’s Chunky Baked Potato Soup, 18.8 oz.

There’s nothing like a hot bowl of soup on a cold day. You can an 18.8-ounce can of Campbell’s Chunky Baked Potato Soup at Amazon for just $1.66. Walmart sells it for a higher price at $3.06 per can. This is a -45.75% price difference. If you head over to Target, you can also get this soup for the Amazon price at $1.66.
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