10 Things You Should Never Buy in February

Saving money takes time and patience. You have to know when to shop for deals and when to keep your hard-earned cash in your pocket. During the month of February, you can benefit from sales linked to the President’s Day holiday. However, there’s also Valentine’s Day, which can be painfully hard on your bank account, provided you don’t plan your purchases wisely.
It’s all about the timing. If you time your purchases correctly, you can take advantage of some great seasonal discounts, even ending up with a great gift for yourself or your significant other. But if you blindly make purchases without taking the season into account, you could end up with an empty wallet. Here are 10 things you should never buy in February.

1. Flowers

The Bachelorette, an ABC show
The Bachelorette | ABC

Sorry to tell you this, but you might want to find an alternative Valentine’s Day gift to flowers if you’re looking to save money. Flowers are in very high demand during this time of year, and sellers know this. In fact, $131 million worth of bouquets and buds were imported into the United States last February, according to the Census Bureau.
Florists tend to raise prices due to the higher cost of purchasing flowers from distributors, who have to grow a larger number of flowers and pay additional laborers to meet demand. If you want to keep cash in your pocket, look for another way to show how much you care. However, if a dozen red roses are a must, you can save some money by preordering. The experts at Brad’s Deals said on their blog that many online florists allow customers to preorder up to 30 days in advance. If you place your order starting in mid-January, you might be able to get a lower price.

2. Chocolate

Tom Hanks in Forrest Gump with a box of chocolates
Forrest Gump | Source: Paramount Pictures

This purchase depends on your timing during the month of love. Chocolate can be the best and the worst item to purchase in February, seeing how it is a rather hot item. I mean, who doesn’t like getting a box of chocolates? According to the Census Bureau, roughly $16 billion worth of chocolate and confectionery products were shipped to manufacturing establishments in 2015. Unfortunately, the spike in demand for chocolate products for Valentine’s Day will hurt your wallet. So, if this item isn’t a must-have on your or your sweetheart’s list, we suggest waiting until after the Valentine’s Day holiday rush.

3. Jewelry

Mr. T Headshot
Mr. T | Brad Barket/Getty Images

Jewelry is also another pricey Valentine’s Day favorite. The U.S. Census Bureau reports that jewelers sold roughly $2.6 billion in merchandise last February. Instead of making a jewelry purchase this holiday, go shopping during a slower month, such as January.

4. Tech products

Howard Wolowitz in The Big Bang Theory | CBS
Howard Wolowitz in The Big Bang Theory | CBS

Have you been eyeing that new phone or tech toy? As much as you want it now, it’s best to wait for a deal you won’t be able to resist. Companies generally release new models in the spring. This means older models will be discounted around this time as well. If you want to snag even deeper discounts, you’ll want to wait even longer and do your shopping around the Thanksgiving and Christmas holidays.

5. Exercise equipment

exercise class
Exercise class | iStock.com/UberImages

If you’re just getting to your New Year’s resolution, your first thought might be to buy some exercise equipment. However, February isn’t the best time for such sales. Patience will pay off since a top-of-the line treadmill could set you back $4,000 or more. We suggest waiting until March so that you’ll be rewarded with deep discounts.

6. Gym memberships

people at gym working out on elliptical bike
People at the gym work out on an elliptical bike | iStock.com/MaxRiesgo

Most of the good deals offered by gyms are in January, so if you’re looking for one in February, you’ll be one month too late. As an alternative, you could exercise at home or in the park — or you could always wait until next January if you want to take advantage of those membership offers. Many gyms waive enrollment fees or even offer a free session with a personal trainer, so if you’re serious about fitness, it might be worth the wait.

7. Furniture

The Simpsons
The Simpsons | Fox

Are you looking for a deal on furniture? You’re too late — better luck next time. January is a better time to get furniture deals. Furniture manufacturers generally release their new designs in February, so January is when retailers try to clear out inventory. Give it a few months and try again.

8. Golf clubs

members-only Trump National Golf Club in New Jersey
Trump National Golf Club in Bedminster, N.J.| Trump Golf via Facebook

The latest golf club models are usually released in March, so wait to make this purchase later in the year. If you’re content with sporting an older model, March is also the month when you can score last year’s models at much lower prices. June is also a good time to take advantage of golf club deals, since this is when stores tend to hold Father’s Day sales.

9. Perfume        

Studio photo of a set of luxury perfume bottles
Studio photo of a set of luxury perfume bottles | iStock.com/alenkadr

You might love an intoxicating scent, but you won’t love the price tag if you buy it at the wrong time. Perfume might be at the top of your shopping list during February, but you’ll pay a pretty penny for the top brands. You’re better off buying perfume during the months of January (after Christmas) and March (after Valentine’s Day).

10. Athletic footwear

A person enjoys the feel of green grass beneath their feet
A person enjoys the feel of green grass beneath their feet | Source: iStock

Are your old sneakers worn out and falling apart? Now might not be the time to replace them. Instead, wait a few more weeks and make-do with your ratty shoes until April. This is when retailers typically have sales on athletic footwear, according to expert Mark Di Vincenzo, author of Buy Ketchup in May and Fly at Noon: A Guide to the Best Time to Buy This, Do That and Go There.

11. Bonus tip

The cast of Home Improvement
Cast of Home Improvement | ABC

If you’re in the market for a Craftsman tool, Deal News suggests holding off on this purchase. Why? Sears is finalizing a sale of the Craftsman brand to Stanley Black & Decker, which means there could be potential headaches for consumers when it comes to warranties. Both Sears and Stanley Black & Decker will be producing Craftsman tools at different partner suppliers and factories (some overseas and some in the U.S.), so brace yourself for possible confusion when it comes to warranty replacement (Deal News provides details of the sale here).
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