McDonald’s Goes Back to Basics With Bacon Clubhouse Burger

Source: McDonald’s

McDonald’s (NYSE:MCD) is getting another burger in the Bacon Clubhouse burger. Burger Business broke the news Wednesday that the world’s largest fast food chain will launch a new burger next week that will be priced at $4.39 to $4.69, reflecting a return in McDonald’s strategy to its higher-priced promotions.

The Bacon Clubhouse will come in beef and chicken burger varieties, and the Oak Brook, Illinois-based chain describes it as: “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, all lovingly layered on a quarter pound of 100 percent pure beef, then topped with Big Mac special sauce. Served on an artisan roll.”

GrubGrade first tipped off the media about the sandwich, which will officially join McDonald’s menu on Monday, but it was Burger Business that effectively highlighted the similarity between the new Bacon Clubhouse burger and McDonald’s English Pub Burger, the sandwich it tested in 2011. According to Burger Business, the English Pub Burger came with an Angus patty topped with Dijon mustard sauce, grilled onions, hickory-smoked bacon, white cheddar, American cheeses, and steak sauce.

That sandwich got a makeover in 2012 to become the Clubhouse Angus, which was the same burger minus the steak and mustard sauces. And now, a similar offering is being promoted again. The new Bacon Clubhouse is the Clubhouse Angus with bacon, grilled onion, and white cheddar, but also with the addition of lettuce, tomato, and a new bun. Well done, McDonald’s.

According to Burger Business, the new sandwich comes in at 720 calories, with 40 grams of fat, 51 carbs, and 1,470 milligrams of sodium. It is already included on McDonald’s USA site, meaning it’s nearing national availability.

It’ll be interesting to see how McDonald’s latest launch goes over with its consumers, considering its latest new menu offerings have left both customers and franchisees disappointed. Not only did the company’s Mighty Wings fail to take off, leaving the chain with 20 percent of excess inventory that it is now trying to sell, but McDonald’s promotions of its pumpkin spice lattes and steak and egg sandwiches also haven’t fared as well as executives hoped.

That’s why McDonald’s has tried to pull back on its new item launches as of late, but the Bacon Clubhouse will definitely roll out in all of its glory next week whether franchisees are ready for it or not. The company is trying to appeal more to its core consumer base that has long enjoyed McDonald’s traditional burger and fries, rather than its more innovative offerings.