Since November 8, hundreds of thousands of anti-Trump protestors have taken to the streets to voice their opposition to the President’s policies. Some of those activists aren’t stopping at waving signs or chanting slogans. Instead, they’re trying to hit the Trump family where they think it will hurt the most: their bottom line.
The #GrabYourWallet protest kicked off in October, when marketing professional Shannon Coulter began circulating a list of companies owned by the Trumps or that are actively supporting or doing business with the Trump family. In addition to obvious targets, like the Trump chain of hotels and golf courses, the list includes dozens of stores stocking Trump-branded merchandise, primarily Ivanka Trump’s line of clothing and shoes, as well as Celebrity Apprentice advertisers. (Donald Trump is an executive producer of the show.)
“What this boycott means to me is that companies that I love, like Nordstrom and Amazon, are making money from the Donald Trump campaign, which to me is synonymous with hate and divisiveness so I can’t, in good faith, shop there anymore,” Coulter told Racked after the election.
The Trump boycott has only gained steam since his victory, and there’s evidence it’s working. Several stores, including Nordstrom, have stopped carrying Trump-related products.
Meanwhile, people in the pro-Trump camp are also getting in on the boycott action, though they’re focused on entities seen as critical of the President. Starbucks came under fire when it announced it would hire 10,000 refugees and criticized the President’s travel ban. Some Trump backers promised to boycott the musical Hamilton after Mike Pence was booed at a performance, and even received a direct message from the cast. Others are avoiding Penzeys Spices, whose owner published a Facebook post calling Trump “openly racist.”
Do boycotts even work?
Boycotts like these tend to grab a lot of attention, but whether they lead to meaningful change is up for debate. Sometimes, consumers fail to follow through on their promises to avoid a particular company. Will an anti-Trump shopper really give up the convenience of Amazon Prime just because the retailer sells Ivanka Trump’s shoes? In other cases, people are boycotting things they wouldn’t buy anyway. Refusing to buy tickets to Hamilton is a painless form of protest, since the Broadway show is sold out well into 2017.
Still, a boycott can be effective if it manages to “create some sort of reputational crisis for the firm that they have to deal with,” Brayden King, a management professor at Northwestern University, told Freakonomics. Only time will tell if an association with Donald Trump will do any lasting damage to the following 25 stores, all of which have been targeted by the #GrabYourWallet Trump boycott.
You can buy pretty much everything on Amazon’s vast online marketplace, including Trump Success cologne and Ivanka Trump dresses, shoes, and perfume.
Though his company sells Trump products, Amazon founder Jeff Bezos and Donald Trump have clashed in the past. Bezos said he wanted to send Trump into space, while Trump said he’d make things difficult for Amazon if he were elected, presumably because Bezos also owns The Washington Post, which has produced reporting critical of Trump, CNBC reported.
Zappos.com and 6pm.com, both owned by Amazon, are also on the #GrabYourWallet boycott list. They sell Ivanka Trump-branded shoes, clothes, accessories, and handbags.
2. Bed Bath and Beyond
Home goods store Bed Bath & Beyond sells Ivanka Trump diaper bags. Buy Buy Baby, a subsidiary of Bed Bath and Beyond’s parent company, is also on the boycott list.
Belk is a department store in the Southeastern U.S. It sells Ivanka Trump shoes and handbags. As of February 2017, the Ivanka Trump products were no longer available on the store’s website, according to Racked.
The high-end department store sells Ivanka Trump’s shoes and handbags.
Bluefly, an online clothing retailer, sells Ivanka Trump shoes.
Bon-Ton, a department store chain, sells Ivanka Trump clothing. Carson’s, another department store chain owned by the same parent company, is also on the boycott list.
Build.com sells the Trump Home line of home furnishings.
8. Burlington Coat Factory
Burlington Coat Factory sells Ivanka Trump-branded clothing and accessories.
9. Century 21
This department store chain with locations in New York, New Jersey, and Pennsylvania sells Ivanka Trump shoes and clothing.
Dillard’s department stores sell Ivanka Trump clothing and accessories.
DSW sells Ivanka Trump shoes.
The online shoe retailer sells Ivanka Trump footwear.
13. Hudson’s Bay
The Canadian department store sells Ivanka Trump’s shoes, clothing, and jewelry.
The Home Shopping Network sells the Trump Home line of home furnishings. However, as of February 2017, most Trump-branded products had been removed from the site.
Online retailer Jet sold both Donald and Ivanka Trump’s fragrance lines, as well as Ivanka Trump shoes. However, it’s stopped selling all those products and has been removed from the boycott list.
16. Lord & Taylor
Lord & Taylor stocks Ivanka Trump’s clothing, jewelry, and handbags.
Macy’s landed in the news in July 2015 when it pulled Donald Trump-branded clothing from its stores over comments he’d made about Mexicans. But the retailer still stocks Ivanka Trump’s clothing, shoe, and handbag lines.
18. Neiman Marcus
Neiman Marcus previously sold Ivanka Trump’s jewelry line, but as of early February 2017, the products were no longer available on the company’s website and appeared to have been pulled from some stores, Racked reported.
Nordstrom and Nordstrom Rack both sold Ivanka Trump’s clothing, shoes, and handbags. In early 2017, Nordstrom announced it was dropping the line because it wasn’t selling as well as hoped. The company denied the decision was directly related to the “Grab Your Wallet” boycott.
Perfumania pulled Donald Trump’s scents from its store when he announced his candidacy in July 2015. Now, Trump-branded perfumes are back in stock at the fragrance retailer, which landed it on the boycott list.
21. Saks Off Fifth
The discount department store sells Ivanka Trump’s clothing, jewelry, and handbags.
Sears sells items from the Trump Home line, as well as Ivanka Trump clothing and shoes.
This online retailer sells Ivanka Trump’s clothing, jewelry, and handbags. As of February 2017, most Trump products were no longer available through the retailer.
24. Stein Mart
Stein Mart, a department store chain, sells Ivanka Trump perfume and handbags.
25. T.J. Maxx
Off-price retailer T.J. Maxx sells Ivanka Trump accessories. Its sister companies Winners and Marshalls sell her clothing and shoes. Store associates were told in February 2017 to remove signs advertising the Ivanka Trump brand, though the stores still carry the products.
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