Ford’s (NYSE:F) reinvigoration of the Lincoln brand is well underway despite a series of hiccups that have posed a few threats to the brand’s resurgence. Inventory and supply problems put a crimp in early sales of the MKZ, the flagship sedan that Lincoln is pinning a lot on to bring the marque back from the brink. Recalls haven’t helped the cause.
It’s on the subject of recalls that Lincoln’s latest bump has occurred, as the company is recalling some MKZ Hybrid models to address a reported rollaway risk. Some 7,153 units of the MKZ are covered, all of which were built between April 26, 2012, and September 24, 2013, and span the 2013 and 2014 model years.
“Due to a manufacturing error, the transmission range sensor may not function properly allowing the affected vehicles to be shifted out of the Park position without first applying the brake pedal,” Ford explained in the company’s statement, per Autoblog. “Thus, these vehicles fail to conform with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No. 114, ‘Theft Protection.’”
Essentially, the car can be shifted out of park without depressing the brake pedal. In turn, the car can subsequently roll away, with the potential for injuries, death, and collisions. The press release, however, did not elaborate on any reports of injuries resulting from the issue.
Lincoln owners affected by the recall can bring their vehicles in to have the Powertrain Control Module software updated, which should solve the issue. Hopefully, this problem won’t blossom into the kind of issue that Ford has been having with its Escape crossover, of which select models have been recalled multiple times to address the same problem.
It’s also crucial that Ford gets this kind of problem out of the way before it launches the Lincoln brand in China for 2014, the first time Lincoln vehicles will be sold in the country. General Motors’ (NYSE:GM) Cadillac brand has been flourishing there, and Ford is hoping that its slower-pace approach to the country will pay off handsomely with the brand’s debut there, making it imperative that Lincoln begins its presence in China on the right foot.