Can Facebook Move Higher?

With shares of Facebook (NASDAQ:FB) trading around $59, is FB an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Facebook is engaged in building social products in order to create utility for users, developers, and advertisers. People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them with the people they care about. Developers can use the Facebook platform to build applications and websites that integrate with Facebook to reach its global network of users, building personalized and social products. Advertisers can engage with more than 900 million monthly active users on Facebook — or subsets of its users — based on information they have chosen to share.

Facebook is continuing in its Johnny-come-lately routine as it prepares once more to get in the game that Snapchat has been dominating. The social media giant has tried its hand more than once and failed, but it appears it will try again with a new app, this time a little less Snapchat clone and a bit more TapTalk clone. According to sources for The Financial Times, Facebook is working on a project, codenamed Slingshot, that will function somewhat like the widely popular Snapchat app, which features limited lifespan photos, videos, texts, as well as video calls. For those familiar with Facebook’s delve into this sort of project, the Poke app might come to mind. That app also served as a Facebook’s competitor to Snapchat, but it has recently been pulled from the app stores.

In an odd reverse-reading of the saying “if you can’t beat ‘em, join ‘em,” before Facebook made Poke in attempt to challenge Snapchat head-to-head, it actually tried to buy the company. Last year, it offered Snapchat creators Evan Spiegel and Bobby Murphy $3 billion for the company. As can be plainly seen, the offer was rejected by Snapchat. This new attempt at a Snapchat-like app has been in development for several months and been overseen directly by Mark Zuckerberg, reports The Financial Times. Though the app could never see the light of day, one of the sources said it may come out as early as this month. Following the new system Facebook is implementing, it will also likely be a standalone app, rather than one that gets embedded in another of Facebook’s already popular apps.

It might seem a bit odd that Facebook keeps trying to get into that same segment of communications, but there are some pretty big reasons for it. Firsly, 700 million photos, videos, and messages are sent across Snapchat every day, reports PCMag. That’s a load of user interaction Facebook can’t just sit by and ignore. The other important thing is that Snapchat is succeeding where Facebook is failing. According to CCS Insight analyst Geoff Blaber, “Snapchat over-indexes with the very segment where Facebook has cited falling engagement: teenagers,” reports The Financial Times.

T = Technicals on the Stock Chart are Mixed

Facebook stock has struggled to make significant progress over the last couple of months. The stock is currently trading sideways and may need time to stabilize before heading higher. Analyzing the price trend and its strength can be done using key simple moving averages. What are the key moving averages? The 50-day (pink), 100-day (blue), and 200-day (yellow) simple moving averages. As seen in the daily price chart below, Facebook is trading between its rising key averages which signal neutral price action in the near-term.


Source: Thinkorswim

Taking a look at the implied volatility (red) and implied volatility skew levels of Facebook options may help determine if investors are bullish, neutral, or bearish.

Implied Volatility (IV)

30-Day IV Percentile

90-Day IV Percentile

Facebook options




What does this mean? This means that investors or traders are buying a very small amount of call and put options contracts, as compared to the last 30 and 90 trading days.

Put IV Skew

Call IV Skew

June Options



July Options



As of today, there is an average demand from call and put buyers or sellers, all neutral over the next two months. To summarize, investors are buying a very small amount of call and put option contracts and are leaning neutral over the next two months.

On the next page, let’s take a look at the earnings and revenue growth rates and the conclusion.

E = Earnings Are Increasing Quarter-Over-Quarter

Rising stock prices are often strongly correlated with rising earnings and revenue growth rates. Also, the last four quarterly earnings announcement reactions help gauge investor sentiment on Facebook’s stock. What do the last four quarterly earnings and revenue growth (Y-O-Y) figures for Facebook look like and more importantly, how did the markets like these numbers?

2014 Q1

2013 Q4

2013 Q3

2013 Q2

Earnings Growth (Y-O-Y)





Revenue Growth (Y-O-Y)





Earnings Reaction





Facebook has seen increasing earnings and revenue figures over the last four quarters. From these numbers, the markets have been pleased with Facebook’s recent earnings announcements.

P = Excellent Relative Performance Versus Peers and Sector

How has Facebook stock done relative to its peers, Microsoft (NASDAQ:MSFT), Google (NASDAQ:GOOG), LinkedIn (NASDAQ:LNKD), and sector?






Year-to-Date Return






Facebook has been a relative performance leader, year-to-date.


Facebook looks to provide a valuable social networking experience to its users, developers, and advertisers. The company is working on a project that will function somewhat like the Snapchat app. The stock has struggled to make significant progress over the last couple of months and is currently trading sideways. Over the last four quarters, earnings and revenues have been increasing, which has left investors pleased. Relative to its peers and sector, Facebook has been a relative year-to-date performance leader. Look for Facebook to continue to OUTPERFORM.

Using a solid investing framework such as this can help improve your stock-picking skills. Don’t waste another minute — click here and get our CHEAT SHEET stock picks now.